Keppel: Reinventing and reinvigorating its storied name

SINGAPORE – There is an oft-used phrase in the financial sector – past performance is no guarantee of future returns. This principle applies to corporate entities too.

Companies survive and thrive by reinventing themselves. Not doing so risks being overtaken by newer and more nimble players in a fast-evolving business environment. The result can be plateauing profit, and ultimately irrelevance.

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