Prudential’s financial advisory arm to triple agency size by 2025


SINGAPORE – Prudential Financial Advisers Singapore (PFA), set up in April 2023, aims to triple the number of its wealth managers from 500 to 1,500 by 2025, as it seeks to meet greater demand for wealth management, driven by factors such as rising longevity.

Prudential Singapore’s financial advisory arm hopes to be among the top three insurer-backed financial advisory firms in Singapore by 2027. Some of the larger players in the industry currently include Great Eastern Financial Advisers and Manulife Financial Advisers.



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